Book summary: Nudge by Richard Thaler and Cass Sunstein

Nudge by Richard Thaler and Cass SunsteinBook title: Nudge
Author: Richard Thaler and Cass Sunstein
ISBN-10: 0141040017
ISBN-13: 978-0141040011
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Nudge is a book written by American behavioural economist and nobel prize (Economics) winner Richard Thaler and lawyer Cass Sunstein, who takes deep interest in behavioural economics and ethics in law-making and government policies.

The premise of the book is that one can highly influences choices and decisions that people make by subtly modifying the way that choices are presented. In doing so, they describe a role named ‘choice architect’, whose responsibility is to carefully design choices so that choice-makers can be protected from bad choices and led to good choices. Continue reading Book summary: Nudge by Richard Thaler and Cass Sunstein


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Book Summary: To Sell is Human: Daniel Pink

to sell is humanTo Sell is Human Daniel Pink

  • ISBN-10: 0857867202
  • ISBN-13: 978-0857867209

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Dan Pink in this book discusses the changing landscape of Selling where buyer is now the King and all of us are sellers in one way or other. He challenges a lot of accepted norms of selling. He also proposes new ways that has worked for people who thrive in this new environment. Dan has divided the book into three parts. Lets us now examine each part of the book individually.

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Book Summary: Just Ask the right questions to get what you want : Ian Cooper

Just Ask
Just Ask
  • ISBN-10: 0273712780
    • ISBN-13: 978-0273712787

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This is a short book but is going to be a difficult book to summarize as it as numerous short chapters with valuable content. The index itself itself runs four pages, so I am going to just give you enough info to prompt you to pick the book.

Why asking the right questions is important?

One who asks the questions, owns the conversation. We are inherently tuned to answer any question posed in front of us. So by asking the right questions, we can direct our and the other persons thing in the direction we want.

Continue reading Book Summary: Just Ask the right questions to get what you want : Ian Cooper


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Book summary: Ready, fire, aim by Michael Masterson

000-book-coverBook title: Ready, fire, aim
Author: Michael Masterson (aka Mark Ford)
ISBN-10: 0470182024
ISBN-13: 978-0470182024
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What this book is about

Ready, fire, aim is not a typo. It is a deliberate word play on the common phrase Ready, aim, fire. Written by Michael Masterson, this book describes the process of building a company right from the startup phase to an enterprise that earns millions of dollars. The title suggests that we should always start before we are fully ready to launch something and that we should never obsess to the point of perfection. By launching before the product is perfect, we are letting the market decide how to improve it rather than falling into the trap of hubris, where we falsely believe that we fully know the market.

In the book, Michael breaks down the lifetime of a company into five stages. The sections of the book focus on what to do and where you should focus during those five stages. Continue reading Book summary: Ready, fire, aim by Michael Masterson


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Book Summary: Automatic Wealth – Michael Masterson

automatic wealth
Automatic Wealth

Buy the book here: Automatic Wealth: The six steps to Financial Independence

A book of the title ‘Automatic Wealth‘ is sure to get interest from many, however the this is no get rich quick with no work book. Some specific advice in the book, revolves around USA, however the basic premises of the book is applicable across countries and markets.

The book breaks down the process of wealth building into six steps:

Six Steps to Automatic Wealth:

Continue reading Book Summary: Automatic Wealth – Michael Masterson


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Book summary: Rich dad’s guide to investing by Robert Kiyosaki

book-coverBook title: Rich dad’s guide to investing
Author: Robert Kiyosaki
ISBN-10: 1612680216
ISBN-13: 978-1612680217
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What this book is about

Robert Kiyosaki, the author of the famous book, “Rich dad, poor dad”, has written a book named “Guide to investing”, which helps you build the right attitude to help you become rich. The book starts with a young Robert going to meet his mentor, whom he calls ‘rich dad’, and rich dad’s son. They are talking about investing in a very lucrative opportunity. While Robert asks to join in, the two politely respond to him that he couldn’t do it, since the opportunity was legally only for the ‘officially rich’, i.e. a networth of $1,000,000 and above. Stung by the incident, Robert consults his one and only guide on how to grow rich – his rich dad. The book is a culmination of what rich dad taught Robert about getting rich. Continue reading Book summary: Rich dad’s guide to investing by Robert Kiyosaki


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Book Summary: The Pledge by Michael Masterson

The Pledge by Michael Masterson
Book title: The Pledge
Author: Michael Mortenson aka Mark Ford
ISBN 10: 0470922400
ISBN 13: 978-0470922408
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What this book is about

If you have been unsatisfied with your life or you are happy but feel that you can do more, then Michael Mortenson (his real name is Mark Ford, so I use the name Mark in all references to him from this point forward), the owner of several multi-million dollar business, teaches you a technique to get back on track with a process that helped him get his own life back on track. The process helps you approach your life deliberately planning each day of your life upto the next seven years. The seven years comes from the fact that Mark has observed repeatedly that the said period of time is perfect for making major changes in your life and be highly successful. The method approach will transform you as a person for years to come. After reading this book and the methods described in it, you and solely you will be responsible for how your life shapes up. The process is hard work and requires plenty of discipline, but that is the secret of successful people. Continue reading Book Summary: The Pledge by Michael Masterson


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Book Summary: Decisive by Dan and Chip Heath

What the book is about

There are moments in life when we have to decide between choices that we have. Moments like these are pivotal in determining which direction your life will take. From which school a child should go, to decisions on work, relationships and even retirement plans, there are decisions to be made. Very few of us actually give a conscious thought to our decision making process. In fact, there are places where we let our mind follow intuitively as if we were on autopilot mode. The brain is not even aware that there are choices to be made. Even those of us who are aware that a sound decision is to be made stick to a primitive method called moral algebra. This is a method where we divide a sheet of paper into two columns. On side, we write down the pros of a decision and on the other side we write the cons. We do this for every possible choice. Finally we pick the option where the pros outweigh the cons more than in any other choice.

In their book Decisive, Dan and Chip Heath, the authors of other books like Switch and Made to stick, argue that we cannot approach decision making as if it were an algebric problem. We must apply a conscious process that allows us to be certain that a choice is the best possible that we arrive at. Even after a choice is made, we should be able to prepare for mistakes. Continue reading Book Summary: Decisive by Dan and Chip Heath


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