Book title: Nudge Author: Richard Thaler and Cass Sunstein ISBN-10: 0141040017 ISBN-13: 978-0141040011
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Nudge is a book written by American behavioural economist and nobel prize (Economics) winner Richard Thaler and lawyer Cass Sunstein, who takes deep interest in behavioural economics and ethics in law-making and government policies.
The premise of the book is that one can highly influences choices and decisions that people make by subtly modifying the way that choices are presented. In doing so, they describe a role named ‘choice architect’, whose responsibility is to carefully design choices so that choice-makers can be protected from bad choices and led to good choices. Continue reading Book summary: Nudge by Richard Thaler and Cass Sunstein
Let’s start with a cliché. Our protagonist, Asha, is usually untidy, leaving her backpack on her bed and throwing her shoes in the middle of the hall after she comes back from work. Usually one of her socks finds its way under the furniture. A few pens spill out of the half open zipper of her backpack and fall on the bed. Asha has a hard time clearing out her bed every night she wants to sleep and an even harder time finding a matching pair of socks when she is in a hurry to leave for work. She is irritable and often harasses her mom to find her things for her.
Bunty wants to shed that extra fat from his tummy. He has enrolled for the gym and goes occasionally. But most of the time, life happens and Bunty either finds himself overeating while celebrating with friends or not going to the gym because he has something else to do. Even at the gym, he ambled around from machine to machine, getting a few reps, but doing anything effective.
On new year’s eve, both Asha and Bunty set resolutions. They vow to get tidy and get trim respectively. For the first week, everything works great. But, just after a week, things are back to what they were. Asha’s shoes are in the hall and Bunty is binging on extra large pizza, not having gone to the gym for two days.
How can we help Asha and Bunty stick to their resolutions? There are many solutions, but some of them work better than the others. My favourite is a method that political parties, engineering standards organisations and committees follow religiously. Writing and referring to a manifesto.
Dan Pink in this book discusses the changing landscape of Selling where buyer is now the King and all of us are sellers in one way or other. He challenges a lot of accepted norms of selling. He also proposes new ways that has worked for people who thrive in this new environment. Dan has divided the book into three parts. Lets us now examine each part of the book individually.
I have talked about how to intentionally schedule your days here and here. The first post talks about chucking a simple to-do list and using a calendar to put a date and time to activities. The second post mentions that the activities in a single day should strictly follow a theme, such as book-writing on Mondays, marketing on Tuesdays, etc.